Why are sportswear increasingly popular with consumers?
As far as consumers are concerned, the functions of casual clothes and sportswear are different from those of professional sportsmen. They emphasize easy maintenance, waterproof and windproof comfort. In order to improve consumers’ buying behavior, manufacturers of peripheral equipment have also joined the sales. The ranks, such as health care and UV-resistant protective fabrics, in order to provide increasing functional requirements, weavers and chemical auxiliaries continue to develop new fibers and finished products. Microfibers such as polyester and Nylon have the fastest development, and high-density and waterproof fabrics are the most widely used in casual wear.
As long as it is placed in the right position, each product has its own characteristics and can give full play to its functions. Sportswear manufacturers must measure the entire system from a macro perspective. From yarns to retailers, each level must cooperate with each other and master The four elements of the basic functions of sportswear can maximize the benefits. 1. Protection function: windproof and waterproof. 2. Isolation function: keep warm. 3. Moisture permeability and air permeability: to ensure that the heat emitted by the human body can be discharged to the body through the fabric. 4. Flexible function: provide athletes with running and jumping needs.